It is our job to attract visitors, meetings, groups and events which generate overnight lodging in Columbia County. While here, these visitors spend dollars on gas, food/beverage, lodging and retail sales. We do this through three main initiatives:
DRIVE INCREASED OVERNIGHT ROOM DEMAND
Perpetuates growth of the travel industry, jobs and provides the broadest possible economic impact.
SUPPORT PRODUCT DEVELOPMENT
Support the development of a long-range development master plan for the County that addresses all aspects of the resident and visitor experience. Create a better place to live, work and visit. Create a vision for Columbia County as a destination in 2030.
ROI TRACKING AND REPORTING
CCCVB uses tracking tools and a dashboard to show the ROI of CCCVB programs and the emphasis on driving demand during need periods. CCCVB provides a wide range of research and analytics to maintain a steady focus on results producing activities.